Fanny Fern :: Sarah Willis Parton

For my third response paper I chose to expound on Fanny Fern. Sarah Willis Parton, her genuine name, was the lady who was perseverant and confided as far as she could tell and followed her heart to do what she thought was ideal. Because of her assurance she had the option to make large accomplishments, â€Å"†¦one of the main ladies in the United States to have her own paper section, and for a considerable length of time, well known as â€Å"Fanny Fern†Ã¢â‚¬ ¦ (806). She has composed numerous papers like Male Criticism, A Law More Nice Than Just and Fresh Leaves, etc†¦ While perusing a portion of her works I chose breaking down a segment which she distributed in 1858, A Law More Nice Than Just. This is a volume that talks about Fanny Fern and her perspective on how men consider ladies and what are there responses. The first â€Å"attack† is that ladies are not permitted to wear pants, this is just an activity for men, â€Å"†¦Emma Wilson was captured yesterday for wearing man’s apparel† (810). Why, should men be the main ones to wear pants, when there should be equity for both genders. This is only that, a misogynist thought, since ladies have a similar right and that doesn't make them pretty much female than the individuals who wear jeans, skirts or dresses constantly. Ladies are relied upon to be throughout the day home pausing, for what? Who knows, just they know, since when they do go out they need to face the â€Å"†¦rainy-day humanitarians who are keen on the open investigation of female anatomy† (810). This is by no means reasonable on the grounds that when we come to see the ones who are progressively diligent and can say that they wear pants are the ladies in light of the fact that in a similar model given before about the stormy days, ladies are the ones who need to endure throughout each and every day to keep up a genial look with there skirts all loaded with mud and all wet while men have it simpler and are approaching that they are the autonomous kind. Fanny gives us her quality of psyche while needing to break limits. She won't bolster the way that men have everything made sense of. In any case, since she is so wise, she is a lady obviously, she chose to go out dressed as a man, with her spouses garments. She wore the entire arrangement of

Steriods Essay Example For Students

Steriods Essay For what reason do such a significant number of individuals use steroids when there are such a large number of wellbeing dangers and side effects? Do individuals take steroids since they don't know about all the dangers? Not likely, steroids have been around since the 1930s when Nazi researchers attempted to develop drugs that would make German armed forces all the more remarkable (Banks, Substance Abuse in Sport: The Realities, pg. 13-21). In spite of the fact that steroids were viewed as hurtful and made illicit in 1991 (Berlow, Sports Ethics). Some side effects of steroids are hair sparseness, hypertension, brought down sex drive, skin break out, nosebleeds, liver infection, kidney sickness, and some more (Williams, Drugs and Athletic Performance, pg. 88-90). It might sound ludicrous and nitwit, to the individuals who use steroids, with all the dangers in question, yet the allurement and weights in utilizing them are here and there insufferable. In todays society there are numerou s weights to be the best competitor and to look a specific way. No one needs to come in just short of the leader, or look skinny and weak. Individuals need to be the victor and need others to knock some people's socks off to take a gander at them when they stroll into a room. The quickest and most effortless approach to do that is to take steroids. Individuals take steroids to be greater and better at sports and furthermore improve physical appearance. We will compose a custom paper on Steriods explicitly for you for just $16.38 $13.9/page Request now In todays sports, competitors are getting greater, more grounded, and quicker. Regardless of whether a competitor plays secondary school or elite athletics, it is getting more earnestly for competitors to contend at an elevated level with all the opposition. At the point when a competitor isn't adequate to make the group or is in a group and doesn't play a lot of the competitor will do pretty much anything to develop themselves. Numerous competitors go through various hours rehearsing and lifting loads attempting to show signs of improvement at their game, and still they need the stuff to make the group or be the best. Steroids are the answer for their issues and an approach to make their fantasies work out as expected. In the event that you were offered the chance to lose muscle to fat ratio, get more grounded, include more muscle inside about a month and a half and have more inspiration to turn out to be all the more reliably then you do now, would not you attempt it? Sure it is il licit and it is uncalled for the various competitors who do it the most difficult way possible, however most couldn't care less. Numerous youngsters are taking steroids at a youthful age. Reports from the Arizona Criminal Justice Commission gave a report that steroid utilize expanded 2.6 percent from 1997 to 1999. Additionally, a report from the University of Michigans Institute for Social Research shows an expansion of 2.4 to 3.1 for young men in twelfth grade between 1991 to1999 (Banks, Substance Abuse in Sport: The Realities, pg. 25-27). From individual experience, a football player I knew said I concluded I was going to take steroids to get large and solid and forceful. I didnt care in the event that I kicked the bucket, as long as I finished the season-similarly as long as I completed like a man. This football player was so devoted to being as well as could be expected be. He didn't give it a second thought in the event that he lost his own life. As of late games have become a tremendous industry. Simply this year Alex Rodreguez marked a multi year 200 and fifty million dollar contract with the Texas Rangers. This is the greatest agreement in sports history. A gold decoration in the Olympics can mean a great many dollars to competitors, mentors, supervisors, supports, and even nations. It is no big surprise an ever increasing number of individuals are endeavoring to be the best, and will take the necessary steps to arrive. With regards to bringing in cash and a ton of it individuals will do pretty much anything. .u8fa3763c5c1c59c1b2ac681546d4fc8b , .u8fa3763c5c1c59c1b2ac681546d4fc8b .postImageUrl , .u8fa3763c5c1c59c1b2ac681546d4fc8b .focused content territory { min-stature: 80px; position: relative; } .u8fa3763c5c1c59c1b2ac681546d4fc8b , .u8fa3763c5c1c59c1b2ac681546d4fc8b:hover , .u8fa3763c5c1c59c1b2ac681546d4fc8b:visited , .u8fa3763c5c1c59c1b2ac681546d4fc8b:active { border:0!important; } .u8fa3763c5c1c59c1b2ac681546d4fc8b .clearfix:after { content: ; show: table; clear: both; } .u8fa3763c5c1c59c1b2ac681546d4fc8b { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; haziness: 1; progress: darkness 250ms; webkit-progress: mistiness 250ms; foundation shading: #95A5A6; } .u8fa3763c5c1c59c1b2ac681546d4fc8b:active , .u8fa3763c5c1c59c1b2ac681546d4fc8b:hover { obscurity: 1; progress: murkiness 250ms; webkit-change: murkiness 250ms; foundation shading: #2C3E50; } .u8fa3763c5c1c59c1b2ac681546d4fc8b .focused content zone { width: 100%; position: rela tive; } .u8fa3763c5c1c59c1b2ac681546d4fc8b .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content embellishment: underline; } .u8fa3763c5c1c59c1b2ac681546d4fc8b .postTitle { shading: #FFFFFF; text dimension: 16px; textual style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u8fa3763c5c1c59c1b2ac681546d4fc8b .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; outskirt range: 3px; box-shadow: none; text dimension: 14px; textual style weight: intense; line-tallness: 26px; moz-outskirt sweep: 3px; content adjust: focus; content design: none; content shadow: none; width: 80px; min-stature: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/straightforward arrow.png)no-rehash; position: outright; right: 0; top: 0; } .u8fa3763c5c1c59c1b2ac681546d4fc8b:hover .ctaButton { foundation shading: #34495E!important; } .u8fa3763c5c1c59c1b2ac681546d4fc8b .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u8fa3763c5c1c59c1b2ac681546d4fc8b-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u8fa3763c5c1c59c1b2ac681546d4fc8b:after { content: ; show: square; clear: both; } READ: Australian Rugby League EssayAs for physical appearance nearly everybody is self-inner voice about what they look like. For instance, he goes to the mirror to gaze at his appearance, pushing up the sleeves to the loose sweater he wears to shroud his body. Utilizing his muscles, he lets out a murmur of disappointment and appall at the body he loathes, aching to appear as though the weight lifters he respects. Steroids are hugely mainstream on the games track, yet additionally in the realm of exercise rec centers and wellness buffs. A great many people might want

Illinois Sports Business Conference

Illinois Sports Business Conference With March Madness around the corner, people are going to be glued to their TVs and making their predictions on whos going to make a run for the NCCA tournament for the men and women. Sports are fun to watch, and basketball is personally my favorite. Going to a Big Ten  conference school has a lot of benefits when it comes to sports. Going to the mens basketball and football games are the most fun Illini experiences Ive had at Illinois so far. You also get to see the other Big Ten  schools play the Illini when they come to town, and usually they  have good sports teams too. So watching sports on TV and in person is fun, but what if you can work in the  sports industry like sports brand or even a sports team? Well, at Illinois, you have the chance to meet people who  do! Last Friday, I went to the 2nd Annual Illinois Sports Business Conference. It was held at Memorial Stadium on campus, and it was an amazing experience. The day started off with a keynote speakerâ€"the former head of Global Marketing for Nike, Steve Miller. He had such an incredible experience at Nike and was there  even before it was called Nike (it was called Blue Ribbon Sports in the 1970s). Then it was time for breakout sessions. Breakout sessions included people who work for Olympic Committee, the NFL, the Chicago Bulls, advertising agencies, etc. They spoke about different topics such as social media in sports, revenue development, advertising in sports, and more! What was even cooler is that a lot of these people speaking at the conference were Illinois alumni, which shows a lot about the people that go here. If this conference sounds cool to you, you can actually help plan it with the  Illinois Sports Businss Conference RSO. Check them out here! Daniel Class of 2018 I’m an Advertising major in the College of Media. I’m from a northwest suburb of Chicago called Buffalo Grove. I chose Illinois because it was the first university in the entire world to offer an Advertising major, which is pretty cool!

Consequences vs Punishment in Classroom Discipline

Consequences are an important part of the behavior management plan for your classroom, whether it is a self-contained special education classroom, a resource room or a partnership in a full inclusion classroom. Behaviorist research has clearly shown that punishment does not work. It makes a behavior disappear as long as the punisher is not around, but will reappear. With disabled children, especially children on the autistic spectrum, punishment may only reinforce aggression, self-injurious behavior and aggression sublimated as self-urination or even fecal smearing. Punishment includes inflicting pain, removal of preferred food and isolation. Consequences are the positive or negative results of the behavior choices a person makes. Natural Versus Logical Consequences According to Adlerian psychology, as well as Jim Fay an author of Teaching with Love and Logic, there are natural consequences, and there are logical consequences: Natural consequences are the consequences that naturally come from choices, even bad choices. If a child plays with fire, he or she will get burned. If a child runs into the street, the child will get hurt. Obviously, some natural consequences are dangerous and we want to avoid them.Logical consequences are consequences that teach because they are related to the behavior. If you ride your bike into the street when you are three, the bike gets put away for 3 days because it is not safe for you to ride your bicycle. If you throw your food on the floor, you will finish your meal at the kitchen counter, because you dont eat nicely enough for the dining room. Classroom Routines and Consequences Why would you punish for failure to follow a classroom routine? Isnt your goal for the child to follow the classroom routine? Have him or her do it again until he or she does it right. This is not actually a consequence: it is over-teaching, and it is also truly negative reinforcement. Negative reinforcement is not punishment. Negative reinforcement makes the likelihood of a behavior to appear by removing the reinforcer. Kids will remember the routine rather than have to practice it over and over again, especially in front of peers. When over-teaching a routine be sure to stay objective and non-emotional. For example: Jon, would you please walk back to your seat? Thank you. When youre ready, Id like you to line up quietly, and keep your hands and feet to yourself. Thank you. That was much better. Be sure you practice your routines ad nauseum. Be sure your students understand that you expect them to follow the routines properly for the good of the class and because your class is the best, brightest and is learning more than anyone else on the planet. Consequences for Breaking School Rules In most situations, the principal is responsible for enforcing school-wide rules, and in a well-managed building, consequences will be spelled out clearly. Consequences may include: After school detention under the principal or dean of students supervision.Conference with parents.Loss of recess privileges.Suspension Consequences for Classroom Rules If you have successfully established routines through modeling, practice and relearning, you should have little need for consequences. Consequences should be kept for serious rule-breaking, and children with a history of disruptive behavior need to have a Functional Behavior Analysis administered, either by the special educator, a psychologist or a behavior specialist. In those situations, you need to think seriously about the purpose of the behavior and the replacement behavior you wish to see take its place, or replacement behavior. In most cases, post stepped consequences for infractions. Start every student at zero, and find a way to move children up the hierarchy of consequences due to the number of infractions. A hierarchy may go like this: One infraction: WarningTwo infractions: Loss of 15 minutes of recess.Three infractions: Loss of recess, a note home to be signed by the parent.Four infractions: After school detention, note home to be signed by the parent.Two consecutive days with 4 or more infractions: Conference with parents to discuss a plan of action, contract, or loss of privileges at home. Loss of Privileges Loss of privileges is perhaps the best consequence for infractions of rules, especially privileges related to the rules. If a child fools around in the bathroom, swinging on the stall doors or peeing on the floor. The child should lose independent bathroom privileges, and only be allowed to use the restroom when supervised. It is helpful to have a class agreement to cover the rules and consequences. Publish the rules and the consequence hierarchy, and send it home with a receipt to be signed by the parents. That way, if you use detentions, you can let parents know that it is a consequence. You may especially have problems with after-school detention depending on whether parents have transportation, or are free to walk their child home after school. It is always good to have alternate consequences Consequences should always be related to what is important to the children in your class. A teacher should take care that a child does not use the consequence system to get attention, for then it is counterproductive. For those children, a behavior contract might be a successful step before pursuing a Behavior Intervention Plan.

Brevard College Admissions SAT Scores, Acceptance Rate

The American Dream - 985 Words

The belief of the American Dream has been around for several years, but still the question lingers: is the â€Å"promise† to the immigrants being fulfilled? Many argue that America is the land of greater opportunities and freedom. However, in the news, the only stories that are reported are the immigrant success stories, not the ones who failed. It does not take into account the new ideas erupting in the government, and the racial bias immigrants are faced with. Although some may claim that the American dream is being fulfilled because of the high number of immigrants that are economically successful, that is not the case because of racial discrimination, education level, and the changing immigration laws. An immigrant’s race influences the†¦show more content†¦(Wuthnow). Especially with Trump’s new efforts of decreasing immigration rates, only the top skilled immigrants will be allowed into the country. Their race, education, and pay will all be taken into account when deciding whether or not they should be welcome. (Legal Immigration Cut) The sad truth is that the people that come to America without education do not have the same advantages as people who were born and raised here. The education levels truly impact someone’s ability to be successful. Now, with the efforts of new immigrant laws it is even harder for immigrants to come into the US. People from countries specifically in the Middle East are being denied access in fear of letting terrorists enter the country.(Revised Travel Ban) â€Å"Times have changed for immigrants, it’s just not the way it used to be† (Jerry Matuk) People used want to come into the US so desperately to seek a better life, however the more decades go by the more people do not see a reason to come to America anymore. The suspensions of immigrants from middle eastern countries is stereotypical because it is implying that all muslims are terrorists. These are not precautions taken for the safety of Americans, they are preventing people who may be seeking equality, from achieving it. Trumps efforts in cutting down immigration rates because of â€Å"unskilled workers† is making it harder and harder for immigrants to pursue a betterShow MoreRelatedImmigrants And The American Dream136 2 Words   |  6 PagesImmigrants and the American Dream In the article â€Å"The American Dream†, by James Truslow Adams in The Sundance Reader book, he stated that the American dream is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. It is a difficult dream for the European upper classes to interpret adequately, and too many of us ourselves have grown weary and mistrustful of it. It is not a dream of motor cars and highRead MoreThe American Dream By Kimberly Amadeo1637 Words   |  7 PagesNowadays, a large number of people migrate to the United States to work and achieve the American Dream. According to the Article â€Å"What is the American Dream?† by Kimberly Amadeo, â€Å"The American Dream was first publicly defined in 1931 by James Truslow Adams in Epic of America. Adam’s often-repeated quote is, ‘The American Dream is that dream of land in which life should be better and richer and fuller for everyon e, with opportunity for each according to ability or achievement.’† There are many peopleRead MoreAnalysis Of The Movie The American Dream 754 Words   |  4 Pages Nyreel Powell Ms. Jones American Literature 1 June 2015 The American dream in A Raisin in the Sun Have you ever had a dream and it didn’t come how you wanted it to be? Have you ever had accomplishments that you wanted to achieve but people were getting in the way of them? The four main characters in this book all have good dreams but there are people in the way of getting to those dreams or their dream is too high to accomplish. A Raisin in the Sun a play written by Lorraine Hansberry, andRead MoreSister Carrie and the American Dream1618 Words   |  7 PagesThe American Dream is surely based on the concept of â€Å"Life, Liberty and the Pursuit of Happiness† but it is above all, a matter of ambition. James Truslow Adams, an American writer and historian, in 1931 states: life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement†, which not only points towards a better standard of living for Americans but also denounces a degree of greed in the US society. Ambition not only â€Å"killed the catâ₠¬  butRead MoreGrapes Of Wrath And The American Dream1644 Words   |  7 PagesThe idea of the American Dream is ever changing depending on the person and the time of life that person is in. Although the main ideas of the American Dream remain the same to be educated, economically sound, healthy, to have a family, and equal rights. Many great films and works of literature were created to show case all the different ideas people have for their American Dream. The film â€Å"Grapes of Wrath† directed by John Ford and the poem â€Å"I Will Fight No More Forever† by Chief Joseph, both depictRead More Destruction of the American Dream Essay2145 Words   |  9 PagesDestruction of the American Dream I’ve talked about it in the past, the destruction of the American Dream. Always, there have been papers, writings, and thoughts that quantify a particular section of its ultimate demise, be it due to money, education, or sexuality. Maybe the destruction cannot be viewed as a singular event or cause. Perhaps instead it must be examined as a whole process, the decay and ultimate elimination of a dream. 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Cullen does acknowledge that people are born with different opportunities, so he talks about the good life. The good life describes different factors that determine your opportunities. Throughout the otherRead MoreFactors Influencing The American Dream1834 Words   |  8 Pagesindividual to succumb or to not succumb to the seductions of crime. These three factors are brilliantly portrayed in the television show, Breaking Bad and the novel, The Stick Up Kids. The American Dream is what many American citizens strive for. However, not all of those citizens are able to achieve the American Dream through a legal pathway. The reason an indivudal may not being able to do so is because of his or her background factors. It is important to note that background factors are a fractionRead MoreShark Tank And The American Dream1755 Words   |  8 PagesShark Tank and The American Dream The TV show Shark tank embodies everything the American dream represents. The show obtains successful Entrepreneurs ready to invest their own money into other Americans wanting to be just like them, reaching the American dream and become a successful entrepreneur. The show presents entrepreneurs working towards the goal of creating a business to not only gain wealth but also change the way we live today. The show is to keep the American dream alive and well while

Accenture Social Media Analysis free essay sample

Accenture Social Media Analysis MKT 436 Ian Cartmill Zach Crawford Edwin Huang Tyler Whitsett Introduction Accenture PLC is one of the leading consulting firms in the country and has developed an extensive social media platform to expand its reach in the business world. Accenture currently has a network of social media across many platforms including Facebook, Twitter, YouTube, and LinkedIn. Through Facebook and Twitter, Accenture segments its markets by region, type of service, and career options by making a Facebook page or Twitter account exclusively for that market. With Accenture’s YouTube page, a wide variety of videos ranging from video blogs to educational content on company growth. Finally, through LinkedIn, Accenture profiles its different services as well as connects with professionals who would be looking for their services. In addition to the traditional social media sites, Accenture operates many different applications through Facebook, iTunes, Google Play as well as its own online publication, Outlook. We will write a custom essay sample on Accenture Social Media Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page After a description, an analysis will be given to measure the performance of Accenture’s social media’s efforts. Finally, recommendations will be given on how Accenture can improve their efforts to reach a wider audience. Social Media Description Accenture’s Facebook and Twitter presence is extremely large which is shown by the numerous pages on these sites. Currently, Accenture has over â€Å"40 different pages on Facebook and 30 different Twitter handles† (A1), each catering to a particular market. About half of these pages are targeted based on the region or country in order to provide information exactly aimed a country’s business environment. Within each of the country’s pages, discussions and interactions occur with customers and users through contests, interviews, philanthropic endeavors in the region done by Accenture, and information the company provides on different industries. Usually the country’s page will display resume opportunity linksin order to keep acquiring new talent for the company. If career opportunities are not listed on this page, an individual career page is listed to provide information on career opportunities at Accenture in that region. On Accenture’s main Facebook and Twitter pages, different examples of management, operations, marketing, and other strategies are presented so all customers can see the level of analysis they will receive from an Accenture team. Also, articles written by Accenture are shown on the pages that range from work events to in depth stories on industry trends constantly are posted weekly. Finally, the last sets of pages on Facebook and Twitter are used to provide customers with an in-depth look into the different services provided by Accenture. For example, the Sustainability Services Facebook page provides links to articles and case studies on sustainability in a business in order to reduce cost and create efficiencies (http://www. facebook. com/accenturesustainabilityservices). They also engage their customers and users through surveys, games and other actions that keep users coming back to their page. In addition to Accenture’s Facebook and Twitter pages, YouTube and LinkedIn provide a unique and different way to reach out to their customers. Through their YouTube account, Accenture is able to provide different types of new information to both current and potential new customers with its â€Å"251 videos† (A1). For example, a Capital Markets video blog is used to describe different topics related to capital markets and the process of managing the risks with them. In another set of videos, a video podcast shows different traits of a high performance business model that can be emulated by other companies. All content that is put up on the YouTube account is used to attract new customers to what Accenture does and provide existing clientele insights as to how Accenture’s strategies can better their companies. This is a more casual look at Accenture’s customer attraction actions. For a more formal approach to gaining new customers and staying connected with current clients, LinkedIn is utilized. With LinkedIn, Accenture can professionally show their â€Å"core competencies as well as present customer recommendations and feedback† (LinkedIn). They also demonstrate their corporate culture through employee reviews and insight. To go along with Facebook and Twitter, they also have a careers page to continue acquiring talent in every medium possible. Beyond the typical social media realms in which most companies are involved in, Accenture has also grown into new areas that differentiate themselves in the social media marketing. This is done through Accenture’s online journal, Outlook, and the development of apps to further their marketing efforts. Outlook provides a unique connection to existing and potential customers by giving articles that can be anything from industry specific trends or news to skill and service actions. This demonstrates the level of expertise Accenture can provide to new customers, and assist in providing additional offerings to their current customers. Finally, after all traditional online forms of social media are exhausted; Accenture also provides many of the same marketing sites in the form of mobile apps for the iTunes and Google Play markets. This gives customers the ability to see all content and information on the go as most business people are. These applications include a mobile version of Outlook and other service specific applications (Google Play). Social Media Analysis Although Accenture has tapped into the most popular social networks, they don’t utilize them to their full potential. Their main strength across the social networking platforms is the ability to reach current and potential customers, employees, future hires, students, and anyone who might be interested in what Accenture has to offer. An example is their applications through iTunes and Google play. On iTunes they â€Å"have 14 mobile apps and on Google Play they have 11 apps compared to Ernst amp; Young’s 6 apps on iTunes and 3 apps on Google Play† (A1). Some apps are duplicates; some are strictly for employees, while others are for the public. The apps range from a National Postal Forum to Financial Services to Lux in Arcana. Since it is available on iPhone and Android platform, they are targeting the most popular smartphone users. Another metric to consider how large their social network presence is their main Facebook page, Accenture has over â€Å"145,000 likes compared to E amp; Y with 15,000 likes† (A1). With these many options and a well-known presence, they are able to increase their brand awareness and position themselves as knowledge experts in that field. Another strength Accenture has with their social platforms is that they are continuously adding content to them. On their Twitter feed, they â€Å"tweet an average of 66 times a week along with additional links in the message compared to E amp; Y’s 20 tweets a week† (A1). On their Facebook , they post â€Å"39 times a week compared to E amp; Y’s 2 times a week† (A1). More tweets and posts, enables them the opportunity to be noticed more by the market. This is shown through how many Facebook users are talking about them. Accenture has over â€Å"2,000 users posting about them compared to E amp; Y’s 390 users talking about them† (A1). A weakness of their social networks is the lack of integration across the different platforms. An example is their YouTube and Twitter page. In their description, it only provides a link to their home page instead of including their Facebook, Twitter, LinkedIn, iTunes store, and Google Play. (About Accenture). After an analysis of their YouTube channel, we determined that they could include more in their descriptions by including a summary of the video, tags, and follow up information. They need to make it easier for users to dive further into Accenture if necessary. Another weakness of their social networking strategy is that it does not incorporate a form of a push/pull strategy. Their current push strategy is not creating an atmosphere of a two way interaction. On their pages, they do not engage or follow up with the users to keep them coming back. Although they ask questions in their tweets, they are not going out of their way to search for potential topics they could enlighten a user about. From comparing Accenture’s social media networks to Ernst and Young’s networks, they both use the same platforms but Accenture has a larger social media presence with more content. In Twitter, Accenture has over 62,000 followers with over 5500 tweets compared to E amp; Y’s 37,000 followers and 2,600 tweets. On LinkedIn, Accenture has over 600,000 followers with 179,000 employees on it compared to E amp; Y’s 364,000 followers and 114,000 employees on LinkedIn. Accenture has the most presence and content in every category except for the amount of YouTube videos they have. Accenture has 251 compared to E amp; Y’s 485. Managerial Recommendations The heart of a successful e-commerce strategy is the ability to attract and engage a potential customer by offering easy access to a variety of different information channels about your company. Although Accenture offers many different informational channels that explain who they are and what services they can offer to potential clients, these channels are not easily accessible. When doing a simple search of Accenture on Google, you initially see a link to Accenture’s website along with a few key words with vague descriptions. In order for Accenture to attract and gain new clients they need to have access points to all of their different social networks. These social media access points will allow Accenture to promote its marketing message to a larger business demographic who will feel more comfortable operating in one of these social media domains. Accenture also needs to do a better job at educating its customer base by explaining who Accenture is as a company and what kind of services they offer to potential clients. As it stands now customers who go on Accenture’s company website have to navigate through web page after web page to find a simple description on which the company is and what services they offer. Accenture’s homepage is full of key words and links to other parts of the company’s website. I would recommend that the include information on value added services that would differentiate itself for competitors. Accenture should elaborate on its many value added services that it has done in the past on projects that reduced cost, improved performance, innovative features, speed responsiveness and customization. These value added services will not only attract and sustain customers it will also help Accenture’s bottom line by causing customers to pay a higher premium for services rendered. Since most of the services that Accenture offers to its customers are intangible they need to do a better job at trying to make their services feel more tangible, instead of just offering detailed, long worded business plans and short, non-descriptive statements on services provided. Accenture could further demonstrate services that they provided to past customers through cost savings graphs, efficiency improvement charts, and customer testimonials. Also, to reduce customer uncertainty and address any questions a potential customer might have I would recommend that Accenture have a live web assistant messaging service on their home page. This service would allow the customers to speak in real time to a customer service representative. These simple tweaks to Accenture’s homepage will reduce some of the unknowns and risk that all customers undoubtedly face when searching for a new company to do business with. In order to improve the efficiency and effectiveness of B2B marketing Accenture should adopt a CRM system like its lead competitor Ernst amp; Young did to manage its client customer base. Ernst amp; Young adopted a CRM software called Aprimo to perform the following functions: targeted direct e-mails, ongoing lead management, inbound interactions via Web form submission, Webcast registration and follow-up, and project management (task assignment and follow-up) for their national and regional marketing teams (Shadick, 2012). Many of the components of the information within Ernst amp; Youngs Aprimo CRM system are shared with customer relationship departments within the firm. For example, opportunities are collected from events, tradeshows, sponsorships, webcast and direct communications, which are then distributed to the appropriate individuals for follow-up (Shadick, 2012). With the adoption of CRM systems like Aprimo, Accenture would have real-time access to client’s interest and inquires allowing them to tailor their response to new and existing client’s needs. Conclusion In Conclusion Accenture is a very dynamic B2B company that utilizes virtually all of the media outlets available to educate and attract new customers. Accenture’s B2B marketing campaign is unique in the fact that it leverages its current ongoing business initiatives with its own customer base through an online Journal called: Outlook. This journal boldly talks about what Accenture is doing now and in the future for its client base. This and many other creative marketing/informational channels that Accenture has created brings assurance and a sense of trust to customers who are uncertain with partaking in a service that really doesn’t produce a tangible outcome and cost thousands, if not millions, of dollars to perform. Works Cited Shadick, David (2011). Ernst amp; Young Better Manages B2B Marketing with Aprimo Marketing, Sun. 17 Nov. 2012. lt;http://www. information-management. com/issues/20030301/6410-1. htmlgt;. Services. Linkedin n. pag. LinkedIn. Web. 17 Nov 2012. lt;http://www. linkedin. com/company/accenture/products? trk=tabs_biz_productgt;. Apps by Accenture. Google play n. pag. Google play. Web. 17 Nov 2012. lt;https://play. google. com/store/apps/developer? id=Accentureamp;hl=engt;. Accenture. About Accenture n. pag. YouTube. Web. 17 Nov 2012. lt;https://www. youtube. com/user/Accenturegt;. Appendix A1 – Social Network Metrics