International Business Project Essay Example | Topics and Well Written Essays - 1750 words

International Business Project - Essay ExampleRecomm hold onations are given at the end on the viability of the business opportunity.As this project is on identification of a business opportunity for an American consumer product in a foreign country, it will analyze this opportunity for an American burger chain, The Counter, for its custom-made burgers for the tip emerging market country, India. It will discuss the viability of introducing a yet another burger type, distinct with its unlimited vicissitude operate.The Counters custom-made burgers are a unique concept in the fast-food chains of burgers because their combining range offered to consumers is quite vast more than 312,000 to appease to customers taste-buds with their endless range of combinations. The concept is very challenging. The head itself is innovative in the sense that The Counter dares to give a tryst to new delicacies by experimenting. Their identity card offers Build Your Own Burger Sheet, with various Mar ket Selection and Signature Burger/Bowl alternatives in their restaurants (The Counter, 2015).Currently, The Counter is operational from North America, Ireland, and Saudi Arabia, offering various reward points to the member customers on their purchases. Considering the appreciative remarks by the GQ magazine, as one of the 20 Hamburgers to eat before you die and Best Burger on OPRAH, The Counter is expanding its outlet number all across the U.S. It is the right time that expansion happens further in foreign locations as rise of this fast food and quick service restaurant chain (The Counter, 2015).Indian food market although boasts of consumers localize tastes but people have a liking for trying brands, and love to taste a range of products at various costs irrespective of the fact they can afford it or not. Most of much(prenominal) people belong to middle class. Incidentally, Indians spend nearly 40 percent of their average household income on food and transportation, while