Examining Holiday Business Issues Facing Sylt And Westerland Tourism Essays

Examining Holiday Business Issues Facing Sylt And Westerland Tourism Essays Examining Holiday Business Issues Facing Sylt And Westerland Tourism Essay Examining Holiday Business Issues Facing Sylt And Westerland Tourism Essay As we know in this instance study Germany great nature with different geographics country that is location in the North Sea name Sylt, it has been good known island for nature, watering place resort and medical intervention. Sylt Island with 21000 dwellers with 12 communities and Westerland is largest town of the Island with 9500 dwellers. On this study the writer have show with chief focal point on the Westerland with some job. After that I will analysis job and besides I will give some provide recommendation every bit good as solution for each job. First of all job is local and abroad lessening with high monetary value in Sylt Island, that the monetary value have keep longtime from get downing with mark market of high degree society. Base on informations show us chiefly target market visit of Sylt Island about older than 40 twelvemonth old with 57 per centum of the entire figure, it non difference comparison with other topographic point in France and Switzerland such as resort of St Tropez or St Moritz, that why Sylt Island ca nt acquire excessively much group types of visitant. And another job of Sylt and Westerland are non pulling for foreign tourer. Harmonizing on the study in 1977 they merely have merely 2779 visitant came from abroad and the mean length of stay merely 7.7 yearss. The ratio foreign of tourer merely took 1 % of the entire sum tourer in this twelvemonth. If Sylt Island wants to better for this job, they need to reexamine the monetary value scheme. As we know the monetary value excessively high to pull another mark market such as immature people. They can non pay excessively much money for vacancy during to remain in Sylt Island. Another side to better for foreign tourer I think they should better to make some activities for beach as we know Sylt and Westerland has a beautiful Island with many activities such as film, museum, casino, etc, but they do nt hold excessively much for activities for beach it can assist the Sylt and Westerland to pull more foreign tourer, even and festival. It can assist Sylt and Westerland get many net income from foreign tourer, even or group circuit because in Europe when they have vacant they ever bring their household or group circuit to travel to go, it will be the best pick when we have many best installation can supply them. Second, when I analysis job I can saw another side for mark market of Sylt and Westerland. They merely concentrate for affluent guest, they lack dressed ore for another generate invitee who can remain more clip when they during stay in Sylt Island. Because as we know affluent guest they really fast to remain in Island so if Sylt and Westerland can pull for the invitee who can remain longer clip for visit or bask another installations by lessening monetary value for them such as create bundle tour include monetary value of room will be hold free for breakfast forenoon or if they stay in Sylt and Westerland they can acquire dismiss 10 % when they want to bask another installations. The last but non list for job is the entryway fee for indoor of swimming pool excessively high. Base on the consequence 65.5 % they neer been at that place. So about the invitee do nt fulfill for indoor pool, as we know for indoor of swimming merely merely attract about the invitee such as: adolescent or some people they do nt desire travel into the sea. So in my solution they can alter the manner for monetary value. They besides can dismiss the monetary value if the invitees stay more than 1 hebdomad or we can offer for them by free for following clip when they come. Last point for analysis job is figure of vacation taken lessening by 3.3 million journeys, with the most of the decrease happening for domestic vacation journey. So basal on job, my solution for Sylt and Westerland is they need to make some publicity for vacation, as we know the publicity is the portion for selling can pull more client who ever go out for vacation. And besides if Sylt and Westerland have great publicity it besides can assist them non merely for domestic but besides can pull foreign traveller. Particularly it can make best image for Sylt to campare with other competitory. Particular client construction As I mention before mark market of Sylt and Westerland are affluent client and visitant older than 40, and the age between71 and 80 merely 7 % another side 21 and 30 merely merely 8 % . That mean the Sylt Island lost to immature people. Because as we all know general immature people do nt hold the job for wellness so they do nt necessitate to pay money for it, and besides they lack for fiscal so that they can non to come to Sylt and Westerland. We can state that visitant older than 40 and wealthy are the chief of the mark market or we can state peculiar client construction of Sylt and Westerland is high society degree of client with really high pricing, so it general barrier of Sylt and Westerland to pull another client. As we know Sylt Island have really best image for quality of service, adjustment and amusement, particularly spa and curative of interventions so it general against client construction because we can non state best finish merely supply for affluent client, it need to supply for all age group. Problem of construing statistics Data losing Gathering informations Problem of construing This instance survey is show for us excessively many figure of statistics. Almost the job of construing statistics is mannerism. As we know statistics is really of import presents it can assist us see the job in the yesteryear and it besides can assist us to better job in the hereafter. So we can state about information of statistic is really general and it does non accurate. Some point to explicate clearly to allow you cognize: Staff of the Westerland tourer office who merely made the study on visitant study in December 1996, they give the inquiry for 302 people on Sylt who they merely sing or taking a vacation there that means the staff merely merely want to do study and they do nt care about quality of study Another side when they create study it comes from low season and it besides the same clip of the Surf Cup so that study is non right to assist to better quality of Sylt. And it besides have job during when they make study they merely took some incorrect manner for mark market, it mean they merely take some unselected client. It better if they can do study with loyal client. It non merely can assist for study but besides can assist for reliable of study. In my drumhead about job of construing statistics non merely clearly approximately mark market but besides accurate, the staff when they create for study they need to believing about who will be mark market for study? For illustration loyal client is the best pick for study. Another side it can do better for study is they besides need to believe two sort of study, first thing will be comparison will quantity client will be come to each season for illustration low season, high season and normal season. And the last point I think it really of import is they need to believe about short term and long term for study that mean it can assist for us know and easy to command demand and supply for Sylt Island, the chief point for it will be assist the foreman easy to command the room and the scheme of monetary value, it non merely can do high net income but besides can acquire more attract for client because we about know demand provide client ( what they need and desire? )